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Giving RIM the marketing edge Nike Blazer hjkf
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Post Giving RIM the marketing edge Nike Blazer hjkf
Giving RIM the marketing edge,[link widoczny dla zalogowanych]
Krishnadeep Baruah's role at RIM ranges from developing strategy to acting as brand custodian,[link widoczny dla zalogowanych]. He played an instrumental part in developing the youth category forBlackBerrywhile maintaining sustained efforts in the enterprise business,[link widoczny dla zalogowanych].
Baruah joined RIM in 2006 as the National Sales Manager and within a short span of two years he took on the task of being Director, Marketing. During his five years at RIM, he initiating joint marketing programmes with 10 carrier partners and built product and brand recognition. Prior to joining RIM he worked at key positions at Bharti Airtel,[link widoczny dla zalogowanych], Godrej and Boyce, BPL Mobile and Palm Singapore Pte Ltd. He has over 15 years of experience in business development,[link widoczny dla zalogowanych], sales and marketing and has spent over nine years in the telecom industry.
A mechanical engineer from Assam Engineering College,[link widoczny dla zalogowanych], Baruah holds a Masters degree in Marketing Management from Narsee Monjee Institute of Management Studies.
My most memorable marketing initiativeI am very fond of our BlackBerry messenger campaign which integrated our creative with on-ground activation. The initiative allowed users to buy accessories with their BBM PIN bar-coded. Flaunting your BBM bar code,[link widoczny dla zalogowanych], ease of adding a friend on BBM with a simple scan was the objective. Memorable since the team was creative, insightful and ultimately led to positive results.
My first product launch I remember the launch of our Curve series in 2007. It was probably our first step towards expanding into the consumer segment. Fantastic experience of a launch involving fashion and business. Clearly it was the point at which many of us realised the power and potential for BlackBerry within the consumer segment,[link widoczny dla zalogowanych], having been already well entrenched in the enterprise space.
A great idea that never took offIt's still close to my heart and will be executed one day. I'll keep it there for the moment.
A setback that I have learnt fromEarly in my career I was desperate trying to step into the shoes of a software professional. I never succeeded and thought it was my greatest setback. Looking back, I am thankful that I pursued sales and marketing,[link widoczny dla zalogowanych], key learning being to try and be your best where you are. You then begin enjoying what you do.
My marketing idolI could probably create a list of 10 great marketing thinkers that I've read/followed. However, I constantly interact with people who are able to conceive some amazing marketing thoughts and concepts every now and then. Those moments make them my marketing idols.
Where I get my insights fromThe best marketing insights are derived from people around you. One, however,[link widoczny dla zalogowanych], needs to be intentional and attentive to gain insights. These day-to-day observations backed by structured research help gain insights critical for business and marketing decisions.
How much has B school helped me in my careerB school to my mind is a necessity as it helps structure your mind,[link widoczny dla zalogowanych]. I am also convinced that it is necessary to spend a few years in the corporate world before diving into a B-school curriculum,[link widoczny dla zalogowanych]. Helps appreciate and grasp concepts that much better,[link widoczny dla zalogowanych].
My key takeaway from B-school a strategy/plan doesn't end with the design,[link widoczny dla zalogowanych]. It needs to be executed. I also learnt the importance of meeting timelines at school,[link widoczny dla zalogowanych].相关的主题文章:


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