MasterCard Launches Style Week in Sandton City Nik

MasterCard Launches Style Week in Sandton City
As part of MasterCards ongoing efforts to drive business value for its customer financial institutions and their merchants in South Africa, the company this week launched MasterCard Style Week in collaboration with ELLE in Sandton City.
Fashion and accessories remained the top purchasing priority (44%) amongst South Africans according to the latest MasterCard Purchasing Priorities Index.
Mark Hearne, VP Business Leader, Marketing and Communications, MasterCard said that,[link widoczny dla zalogowanych], according to the Index, South Africans intend to spend more on clothing, shoes and cosmetics in comparison to the previous year, and women represent a large percentage of this figure.
MasterCard is always keen to give its cardholders the added value that they look for in their fashion choices, providing them with those extra special experiences to allow them to spoil themselves, with the ultimate retail experience,[link widoczny dla zalogowanych], he said.
MasterCard Style Week in collaboration with ELLE is the ideal platform to help drive consumer affinity with MasterCards financial institution customers and merchants by demonstrating the value that being a MasterCard cardholder carries.
From 30 September to 3 October 2010,[link widoczny dla zalogowanych], shoppers can preview the summer seasons trends in a custom-designed shopping area located in Sandton City Fountain Court,[link widoczny dla zalogowanych], accessible to MasterCard cardholders only.
Each look will be hand-selected by ELLE editor,[link widoczny dla zalogowanych], Jackie Burger, and her team from a range of retailers,[link widoczny dla zalogowanych], all located within Sandton City. Shoppers are invited to browse at their leisure, select their wish-list of items from those on show, and then go to the retailer of their choice to purchase them.
Participating brands include Aldo,[link widoczny dla zalogowanych], Fendi, Guess, Lacoste, Lancome,[link widoczny dla zalogowanych], Levisons,[link widoczny dla zalogowanych], Mango, Marion and Lindie,[link widoczny dla zalogowanych], Nine West,[link widoczny dla zalogowanych], Salvatore Ferragamo, Swatch and Thomas Sabo.
To complement this line-up,[link widoczny dla zalogowanych], MasterCard will be offering its cardholders a number of additional incentives and privileges to make their experience an unforgettable one.
MasterCard cardholders will be entitled to discounts at select participating retailers, as well the opportunity to participate in giveaways and competitions, including the chance to win R100,000 in merchandise from participating brands.
The weeks activities will kick off with the Step Out in Style event on 30 September from 7.00PM, hosted by MasterCard, ELLE and Sandton City where shoppers can mix with style-makers and celebrities, all the while enjoying after hours shopping at more than 30 participating retailers who will remain open until 9.00PM that evening, serving champagne and running giveaways to incentivize customers.
Over the course of the remaining three days,[link widoczny dla zalogowanych], workshops will take place covering make-up trends,[link widoczny dla zalogowanych], investment dressing as well as work-wear staples for women.
MasterCard cardholders can win tickets to these exclusive events through a series of competitions currently running with MasterCard customers, Absa,[link widoczny dla zalogowanych], Nedbank and Standard Bank.
Women are a core part of the MasterCard success story and MasterCard is delighted to be collaborating with the fashion and retail industry to create an event which helps cardholders access, celebrate and enjoy fashion, and add additional business value to our customers, concluded Hearne.
MasterCard Worldwide continues to build a strong fashion platform globally, providing programs to enhance its customers premium portfolios and strategy through a spectrum of privileges that help cardholders celebrate and enjoy fashion. This is an extension of its retail leadership and is supported by its vast knowledge and rich insights into consumers.
MasterCard is presenter and sponsor of some of the foremost premium global fashion events, including the Audi Fashion Festival in Singapore, Rosemount Australian Fashion Week, Rosemount Sydney Fashion Festival and MasterCard Luxury Week Hong Kong. MasterCard has also supported the Singapore Fashion Festival and 30 Days of Fashion Presented by MasterCard in New York.相关的主题文章：

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