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2, Be accessible - Make your hours of business as convenient to your customers as you possibly can. If that means evenings and weekends then so be it. Have [url=http://www.jeremyparendt.com/Barbour-Paris.php]barbour france paris[/url] as many different ways of contacting you as possible: email, free phone, fax, walk [url=http://www.mnfruit.com/louboutinpascher.php]louboutin[/url] in - whatever makes sense and gives the customer options. Display your contact information prominently. Let them know that if a query or problem comes up, you're right there to deal with it.
3, Use testimonials and referrals - Be fanatical about collecting testimonials and referrals from your satisfied customers. Post your testimonials everywhere: on your website, at place of business and in your marketing materials. Be imaginative use audio or video testimonials from your greatest 'Raving Fans,' testifying how your products and services are second to none. When you get a referral from a customer, show your appreciation then act on it straight away and make contact with the prospect.
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6, Offer a cast iron guarantee - Show prospects they have nothing to fear from buying from you. Build quality and excellence into your products and services and then back it up with a no quibble guarantee that shows your prospects how much confidence and trust YOU have in what you do.
7, Don't sell, listen - Find out what your prospect is really looking for. Ask questions and listen closely to show that you are genuinely interested and committed to finding the best solution to their needs - even if that occasionally means pointing them away from your product or service. It might cost you a sale today but it's an approach that will put long term profits in the bank, as you build greater and greater trust in you and your [url=http://www.rtnagel.com/airjordan.php]nike air jordan pas cher[/url] business.
The more trust you build with your prospects the faster they convert to customers and clients. Not only that but you will have prepared the ground for building great customer loyalty and sales in the future.

Mike Newman is an accomplished business turnaround expert, entrepreneur and business coach Together with his wife and partner Trish, he founded Newman Initiatives to offer no nonsense, practical advice to small business owners. Their website offers business coaching services, marketing tips, resources and success strategies for small business.
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