free beer as latest sport drink for athletes-spun2

free beer as latest sport drink for athletes,[link widoczny dla zalogowanych]
The company touts the beverage being an isotonic, vitamin-rich, no-additive beverage with natural regenerative powers that help athletes get over a good work out. manager for Erdinger. "Overseas, it's very popular. It's the No. 1 non-alcohol beer in Germany."
Despite the fact that it's known as alcohol-free, Alkoholfrei still contains less than 0.5 percent alcohol. Which makes it verboten for anybody under 21 in Maine. Other states, like California, allow minors to buy alcohol-free beer.
Promoted like a "sports and fitness drink,[link widoczny dla zalogowanych]," Erdinger began targeting athletes in 2001 in Europe by having an marketing campaign featuring a set of triathletes. states, has identified Alkoholfrei as a priority brand as part of a bigger push into The united states,[link widoczny dla zalogowanych], McDonald said.
The 125-year-old company, making Alkoholfrei in the same brewery outside Munich where as it happens conventional wheat beers for suds-loving Germans, promotes itself at cycling and running events in the summer. In the winter, it's one of the main sponsors of the World Cup biathlon, which combines cross-country skiing and rifle marksmanship.
At World Cup events,[link widoczny dla zalogowanych], Erdinger banners are prominently placed in the stadium and on the course for visibility. Erdinger is also on a few of the "bibs" worn by athletes.
"It's not bad. Biathlon Association, located in Maine, that has sampled Alkoholfrei. "It's an interesting considered to think of the carbohydrates and everything. They're definitely something athletes need at the end of the event."
No-alcohol beer made a splash within the 1990s using the entry of Anheuser-Busch's O'Douls and Miller's Sharp's,[link widoczny dla zalogowanych], however the novelty of so-called near-beer wore off for some consumers. "Part of the benefit of beer is the ethanol," said Harry Schuhmacher,[link widoczny dla zalogowanych], editor of Beer Business Daily.
Erdinger hopes to win over consumers with a great German beer flavor that others lack. It does not come cheap, however, at about $10 for any six-pack.
As for its health claims, a school of Maine nutritionist is skeptical.
Beer contains sodium,[link widoczny dla zalogowanych], potassium, carbohydrates and B vitamins, all of which are great,[link widoczny dla zalogowanych], but they're not found at the optimal levels for an athlete, said professor Mary Ellen Camire.
"It can help with rehydration. Whether it's the ideal drink to possess, I'm not sure,[link widoczny dla zalogowanych]," she said. "Surely if individuals are seeking to celebrate,[link widoczny dla zalogowanych], it's easier to celebrate with this than the usual regular beer after a workout, just because a regular beer has alcohol which would dehydrate you further."
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