The Soho brand

The Soho brand
The Soho brandBruce Greenberg and his star team of designer Brian Gluckstein,[link widoczny dla zalogowanych], architect Rod Lahey and body builder Daron Brown are bringing plush, hotel-inspired living to the city. Last week they took the wraps off Soho Parkway,[link widoczny dla zalogowanych], the first in a growing family of condos meant to impress and pamper, writes Sheila Brady
Sheila Brady,[link widoczny dla zalogowanych],
The morality police better be on high alert: There's a new party place in town. It's 17 floors up on the terrace of Soho Park-way,[link widoczny dla zalogowanych], a slick condo on Parkdale Avenue with a hot cool factor and filled with 20-and 30-year-olds.
Oversized barbecues are installed, furniture is set to arrive any day and a big hot tub is ready to bubble. There was a big Canada Day party on the terrace, which packs one of the best views in town,[link widoczny dla zalogowanych], including Parliament Hill, the Gatineau Hills and the Ottawa River.
The city lies below, stretching out like a sumptuous meal for the famished.
The question looms: How long before these young singles get it on in the hot tub high above the city?
"There are cameras,[link widoczny dla zalogowanych]," says Joshua Beelen, the impeccable,[link widoczny dla zalogowanych], always polite and very discreet concierge, who can line up a meal or tickets at the National Arts Centre or walk one of the dogs in the glass-and-black-brick building set across the street from a multitude of government offices at Tunney's Pasture.
The Soho Parkway is the first hotel-inspired condo developed in Ottawa by a surprisingly shy, yet determined, Bruce Greenberg. He's the son of John Green-berg, the scion who launched Master-craft Starwood in 1951 and built condos across Ottawa, including the Atriums in Kanata and on Hunt Club Road.
Back in July 2009, the younger Green-berg (no relation to Minto's Greenberg family), who was raised in Ottawa but now calls Toronto home, sampled demand here for high-design living with luxurious amenities usually found in boutique hotels. At Soho Parkway, that means marble foyers, marble from floor to ceiling in bathrooms and European-inspired appliances that hide behind cabinetry in small, sleek kitchens. Some lucky condo owners get big outdoor terraces.
There is a commercial-level gym de-signed by world champion body builder Daron Brown, an intimate theatre with a big screen and plush seats and,[link widoczny dla zalogowanych], when business calls,[link widoczny dla zalogowanych], a conference room where residents can meet. Many residents work across the street at Tunney's Pasture.
It's slick and very sophisticated. Greenberg,[link widoczny dla zalogowanych], who likes Ray-Bans,[link widoczny dla zalogowanych], faded jeans and sneakers, has done this before,[link widoczny dla zalogowanych], scoring hits in 2007 with high-end, luxury, hotel-inspired con-dos at the Soho Met in Toronto's Yorkville, where prices ranged between $3.3 million and $12 million a unit.
In Ottawa, hundreds of mostly young buyers and investors lined up out the door and around the corner at the Park-dale Avenue sales centre in summer 2009,[link widoczny dla zalogowanych], scooping up condos by design superstar Brian Gluckstein in a building crafted by Ottawa's own condo genius,[link widoczny dla zalogowanych], architect Roderick Lahey.
Seventy-five sold in two hours; the rest of the building followed shortly after. Buyers and investors bought into con-dos that started at $200,000 and now have increased by at least $70,000 to $80,000.
Less than a year later, Green-berg struck again with Soho Lisgar, a 12-storey, glass-and-brick building with a lap pool, theatre and more eager young buyers for the 132 units located off Bank Street.
Then,[link widoczny dla zalogowanych], in June 2011, he launched Soho Champagne, a twin tower off Carling Avenue with bigger units geared to older buyers with deeper pockets and featuring town-homes arranged around the base. More success.
相关的主题文章：

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

The post has been approved 0 times