like my original employer The Washington Monthly

magazines -- The Nation, National Review,http://www.wa7788.com/, New Republic, Weekly Standard -- seem to have a natural upper bound of around 100,[link widoczny dla zalogowanych],000. For smaller political magazines,[link widoczny dla zalogowanych], like my original employer The Washington Monthly, the upper-bound figure is more like 50,000. The New Yorker's natural limit has appeared to be around one million; the Atlantic's, about half a million. Of course we all want to have ten times as many subscribers and readers as we do; and who knows,[link widoczny dla zalogowanych], The Age of the Internets may make it all possible. The point for now is, there is a kind of natural matchup of magazine sensibility with audience size. (Eg, as shown by the categories for the National Magazine Awards.) And magazines that ignore this limit soon suffer; it's like opening a 500-seat restaurant for a kind of cuisine that only 100 people are going to want to eat on any given night,[link widoczny dla zalogowanych], or flying a 747 between Fresno and Bakersfield.This brings us back to Newsweek. For the past generation or so, weekly news magazines have been set up for circulations

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