Can Harper Perennial reinvent publishing-spun5

Can Harper Perennial reinvent publishing
Morgan, the editorial director of Harper Perennial, am taken with Butler's voice - "I was awestruck by how brilliant, unusual and challenging it was,[link widoczny dla zalogowanych]," he explained recently - he published the story on that day. Morgan soon signed him to some two-book deal, and that he was confident enough in his new find to set up a marathon, four-night public reading of Butler's 400-plus page novel "There Is No Year."
Butler, 32, is young and talented; and as the editor of a popular website of their own, HTML Giant, he brings a well-established link to his readers. He's prolific, and he writes books that manage to be both earnest and funky. And for a major publisher like Harper part of the HarperCollins family he's inexpensive. Butler received just a $10,000 advance for his first novel with Perennial, he explained within an interview, and $20,[link widoczny dla zalogowanych],000 for his follow-up, out this month, A Portrait of Insomnia. stuff I actually do, I never really considered it major-house stuff… and so i was surprised he was even directly into it," Butler said. Due to Perennial's faith in the work, Butler said he "never even really considered anyone else."
In a sense, Butler represents everything that Harper Perennial has tried to become since it started a rebranding effort in 2005,[link widoczny dla zalogowanych], looking for its niche in the unpredictable realm of contemporary book publishing. Like Vintage Contemporaries did within the 1980s when it published a number of novels by Jay McInerney, Bret Easton Ellis and Tama Janowitz that captured the zeitgeist, Perennial, using its type of handsome, affordable paperback originals - a few of which are penned by people in Butler's generation - is attempting to determine itself as the home of the new kind of literary smarts and elegance. "But it still is all originating from this very deep-rooted sense of the physical book as our little sacred item."
Harper Perennial's model isn't unique, but it's an intriguing example in what an imprint needs to do to distinguish itself in an increasingly stratified market. What it does is innovative and exciting, but also traditional. Nobody's getting rich,[link widoczny dla zalogowanych], yet the imprint fosters a feeling of team spirit. And I think this is where they're sort of finding their niche, simply because they can certainly keep their doors open by cranking out copies of 'To Kill a Mockingbird.'"
Kultgen, for just one, was unknown when he came to Perennial. As he said in a phone interview this month, in 2006,[link widoczny dla zalogowanych], "I were built with a book agent at that time who had sent it around to maybe just like a dozen approximately different publishers, who all said, is hilarious, there is no approach we take to can publish it,[link widoczny dla zalogowanych], though. Best of luck. the round of rejections,[link widoczny dla zalogowanych], a new agent representing Kultgen approached Perennial, where he found a home. "It's kind of abrasive," he said of his work,[link widoczny dla zalogowanych], especially his first novel "The Average American Male," "and I do not necessarily think this, but I've heard this critique of it from the lot of people: that it's highly misogynistic. I believe typically the publishing industry may not wish to accomplish something like that,[link widoczny dla zalogowanych], might not wish to take a risk onto it. However the book, she added, "has been reprinted 4 times since that time." She said the continuing curiosity about her novel is due simply towards the imprint's creative marketing ideas. "This August, Harper Perennial did an e-book promotion. Twenty books for $20. I loved that… Probably I did not make a lot on royalties with this particular promotion," she said, "but I am happy that my book isn't disappearing."
An undeniable, if often overlooked, part of a publisher's success is associated with the look of the books it publishes, and on this front few best Perennial. The imprint's art staff, under Robin Bilardello and Milan Bozic, designs books which are pleasing to check out and equally gratifying inside a tactile sense. "Reasons for and Benefits of Breathing," a 2009 story collection by Lydia Peelle, is a great one: The sturdy, rough-hewn cover features an alluring black-and-white picture of a solitary tree set against a cloudy sky, and in contrast to most paperbacks,[link widoczny dla zalogowanych], it features wraparound flaps that give it a hardcover feel. Using its playful reds pinks and yellows, Valerie Laken's 2011 story collection, "Separate Kingdoms," isn't any less attractive.
"I actually really love the cover art for that story collection," Laken said, "and once they began to show me page proofs and they had those great little graphics, I had been thrilled. I had been like, 'Oh my gosh,[link widoczny dla zalogowanych], somebody over there is actually engaging in this … We all like to think that stuff does not matter, but of course you need to call at your work presented within the most elegant and appropriate format."
Morgan suggested that the book's appearance might be more essential than ever before,[link widoczny dla zalogowanych], considering the fact that different stores have varying visions, goals and layouts. "That means one thing for Barnes and Noble, this means another thing to have an independent bookstore, and it means another thing still - and a very distinct thing - for a lot of the special markets that we sell into," he said. "We're really very centered on places like Anthropolgie and Urban Outfitters,[link widoczny dla zalogowanych], locations that do sell increasing numbers of our books every year. They appear at our books as part of an extremely well-curated physical environment. As we possess a book where we think the market is an Urban Outfitters consumer, we attempt to produce a book that looks like it will make sense in their store."
Harper Perennial publishes about "60 originals annually," Morgan said, and the goal would be to build a brand identity that transcends old-school and newer markets. Mark's Bookshop, said recently. "I have no idea that there's a certain type of book that Harper Perennial is publishing anymore. Maybe that's because the imprint gave many of them a go when others publishers said excitedly no. "It's really a close-knit community. Everything people explained about publishing - they warned me away, they said be careful - I did not find any of that in my experience."
Butler said he feels exactly the same way,[link widoczny dla zalogowanych].
"They're such a tight-knit crew, and they're all really good friends, and they make you feel like you're a part of that,[link widoczny dla zalogowanych], too. I imagine it's an anomaly in New York publishing," he explained. And he doesn't have aim of going anywhere: "I already have another books that i am carried out with, and my full intention would be to send these phones Cal. I wouldn't ask my agent to look them at this point. If Harper wanted to do the book, then I would do it with them."
相关的主题文章：

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

The post has been approved 0 times