when brands try to re

when brands try to re
In movies - Indian call-center employee, the loud Sindhi, the perennially-drunk mechanic Pinto, the vibhuti-clad South Indian are all stereotypes we are used to. Advertising,[url=http://monclerjackendeutschland.albirank.net/][b]Moncler Jacken Günstig online Deutschland Moncler Jacke Herren Outlet Shop[/b][/url], too,[url=http://monclerjacketsformenssale.albirank.net/][b]Cheap Moncler Jackets Womens Sale Moncler Jackets Mens Outlet[/b][/url], isn't far behind with these kinds of images - the eternally-exuberant Sardar being just one of them. The attempt,[url=http://rogerviviershoes.webmium.com/][b]http://rogerviviershoes.webmium.com/[/b][/url], I guess is to connect with the audience by portraying them or an aspirational group on screen. This 'connect' business comes into play very strongly when the target audience is the youth - specifically, the college-going crowd.
Agency-planners, suits and creatives sometimes do get a first-hand picture of their end consumer through consumer groups or market visits,[url=http://duveticadoudoune.halod.com/][b]Femmes Manteaux Duvetica Soldes Femmes Doudoune Duvetica Pas Cher[/b][/url], but very often they work on a calculated or 'informed perception' - if I can call it that. There is a mental image of the target audience, their lifestyle and attitudes towards a particular product category. When it comes to youth, such a perception can lead to stereotypes: they are the types who are perpetually hanging out with friends in pubs discos,[url=http://peutereyjacketsuppliers.webmium.com/][b]peuterey womens jacket[/b][/url], are full of masti and are obsessed with trivial things in life.
The latest Nokia Smartphone ads - 'Epic Dramas' are, in a way, meant to 'connect' with the youth. The brand is reaching out to the youth and saying 'hey,[url=http://rogerviviershoes.webmium.com/][b]discount Roger Vivier shoes outlet shop[/b][/url], we understand you,[url=http://wheretobuyrogerviviershoes.webmium.com/][b]where to buy roger vivier shoes[/b][/url], we speak the same language' and hoping that the youth will respond in kind. The 'dramas' unfold in the series summed up as 'being young is not as easy as it looks'. What are the dilemmas they face, you ask? The answers are: red or green shoes? Which place to hangout tonight?
In India Nokia has been facing competition of late in the form of cool new smartphones form RIM,[url=http://giuseppezanottisneakers.webmium.com/][b]http://giuseppezanottisneakers.webmium.com/[/b][/url], Samsung and Apple, leading to loss of market share. The halo around Nokia has perhaps dimmed. So, it was critical to regain appeal among the youth. I guess these ads connect with the youth - I don't know. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce,[url=http://peutereyjacketsuppliers.webmium.com/][b]Peuterey sale[/b][/url], duplicate, copy,[url=http://woolrichdeutschlandarcticparka.albirank.net/][b]Woolrich Parka women[/b][/url], sell, resell or exploit any material on the Website for any commercial purposes.
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