No more plugola in schoolbooks

No more plugola in schoolbooks
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Educators must have been (1) oblivious,[link widoczny dla zalogowanych], (2) intimidated, (3) unconcerned or (4) determined to pursue
"relevance" at any cost. But whatever the reason, it took a parent to do something about the fastspreading plague of plugola in schoolbooks purchased by the taxpayers for the children of California and all other states.
Texts now come loaded with brand names for candy, cookies, sugared cereal, fastfood stores and a host of other products that quite a few parents regard, rightly or wrongly,[link widoczny dla zalogowanych], as inappropriate for their kids. And besides,[link widoczny dla zalogowanych], the search for truth isn't supposed to follow a pathway decorated with , Nike shoes and Sony Playstations.
So imagine the surprise of , a government attorney in San Francisco, when his sixth grader brought home a math book that looked "like an ad for a chain electronics store."
A spokesman for McGrawHill's textbook line contends the plugs are not "advertising" because the publisher gave them away for free.
Evidently neither oblivious, intimidated,[link widoczny dla zalogowanych], unconcerned nor in pursuit of relevance,[link widoczny dla zalogowanych], Stein complained first to state education bigshots and then to Assemblywoman , DNovato. After hearings and amendments and votes by both houses, Gov. Davis put his signature last week on new legislation that outlaws plugola in taxpayerfinanced textbooks for public schools. By next year, books should be cleansed of product references.
Let's congratulate Stein, Mazzoni, the governor and the Legislature for making California the first state to keep little billboards out of schoolbooks. Let's hope the other 49 states follow suit.
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