Does jersey sponsorship 'ad' up for the NBA-spun3

Does jersey sponsorship 'ad' up for the NBA
A study released last year by Horizon Media calculated that a brand logo across the middle of an NBA team's jersey occupying 3,[link widoczny dla zalogowanych].5% of the TV screen would produce $31,[link widoczny dla zalogowanych].18 million in exposure value.
However,[link widoczny dla zalogowanych], the study did not factor in ancillary exposure on highlights and news shows,[link widoczny dla zalogowanych], nor did it account for any online exposure.
"Jersey ads are one of the last pieces of inventory that club marketers haven't been able to sell, and for a local sponsor they could be a real boon,[link widoczny dla zalogowanych], since it would give them exposure with a team at home and away," said Michael Neuman,[link widoczny dla zalogowanych], managing partner of Horizon's Scout Sports and Entertainment.
The impact on some of the NBA's more tradition-bound logos,[link widoczny dla zalogowanych], and the disparity between potential revenue in various markets,[link widoczny dla zalogowanych], are other factors to consider.
"Still, it's hard to imagine a club marketer voting against the proposal,[link widoczny dla zalogowanych], especially if would be their inventory.
"Obviously, it's a league decision, but as someone who spent seven years at NASCAR,[link widoczny dla zalogowanych], I know the value of putting a brand on the playing field and the uniform, so it is certainly something I would support," said New Jersey Nets CEO Brett Yormark.
""You can monetize this in ways you can't monetize any other kind of marketing inventory. And, of course,[link widoczny dla zalogowanych], we're in the No. 1 market in the country,[link widoczny dla zalogowanych], so ."
But other team executives are more hesitant about blending team marks with a company logo as they address questions such as size and placement on the uniform,[link widoczny dla zalogowanych].
"It is something we are wrestling with,[link widoczny dla zalogowanych]," said an NBA team executive from a large market. "There are challenges,[link widoczny dla zalogowanych], and the question is whether there is a way to do it differently."
Given that the last labour dispute centred so much around the owners crying poor, it makes sense that they'd mine every potential revenue stream possible.
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