But that's just on the top menu line

That is just at the pinnacle line. Deckers has some similarities to both Netflix and SodaStream also. They may be watching a lots of costs increase, and it is not just for the chief costs. For individuals that follow my covering Netflix, they know that content charges are soaring that's eating away at gross margins. Deckers is seeing sheepskin prices soar right this moment, so their gross margins have already been hampered. Similarly, SodaStream and Deckers have a lots of selling, general, and administrative costs. They're not one of the most recognized brands, so they have to have a big marketing push. That is expensive.
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