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The story behind Steve Jobs's black turtleneck

 
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The story behind Steve Jobs's black turtleneck
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Post The story behind Steve Jobs's black turtleneck
The story behind Steve Jobs's black turtleneck
In the early days,[url=http://duveticatrenchcoat.webmium.com/][b]デュベティカ 店舗[/b][/url], it was a necktie and vest. Later (during the 1984 unveiling of the iconic Macintosh computer,[url=http://duveticajacketswomenjp.albirank.net/][b]ダウンジャケットレディース[/b][/url], for example) it was a bow tie and button-down shirt. But without a doubt,[url=http://duveticaonline.halod.com/][b]デュベティカ ダウンジャケット[/b][/url], Steve Jobs's most iconic look has been his black mock turtleneck,[url=http://duveticacoats.webmium.com/][b]デュベティカ 店舗[/b][/url], Levi's 501 jeans,[url=http://duveticadownjackets.halod.com/][b]デュベチカ 通販[/b][/url], and New Balance sneakers. He sported that outfit for more than a decade,[url=http://duveticajacketsonlinejp.halod.com/][b]ダウンジャケットレディース[/b][/url], since shortly after he returned to Apple in 1998 as interim chief executive officer,[url=http://duveticajacketsmenjp.albirank.net/][b]ダウンジャケットメンズ[/b][/url], until his final "Stevenote" address in June 2011, where he unveiled iOS 5 and iCloud.
So where'd his look come from?
According to Walter Isaacson,[url=http://duveticajacketsjp.gengfl.com/][b]ダウンジャケットメンズ[/b][/url], Jobs's official biographer,[url=http://duveticajacketsmenonsalejp.halod.com/][b]デュベティカ 激安[/b][/url], it all started when Jobs visited Japan in the early '80s. Isaacson's book,[url=http://duveticadownjackets.halod.com/][b]デュベティカアウトレット[/b][/url], simply titled "Steve Jobs," won't hit shelves until Oct. 24, but Gawker has released an excerpt ahead of time that details how Jobs's iconic look came to be.
On his visit to Japan,[url=http://duveticajacketssalejp.albirank.net/][b]デュベチカ 通販[/b][/url], Jobs met Akio Morita, the chairman of Sony. At the time, everyone in Sony's factories wore uniforms, and Morita told Jobs the practice had begun "after the war,[url=http://duveticatrenchcoat.webmium.com/][b]デュベティカ サイズ選び[/b][/url], [when] no one had any clothes, and companies like Sony had to give their workers something to wear each day." Then, over the years, the uniforms became a way for workers to bond with the company and to express the company's style.
Isaacson explains what happened next: "Sony,[url=http://duveticajacketsshopjp.gengfl.com/][b]デュベティカアウトレット[/b][/url], with its appreciation for style,[url=http://duveticashop.webmium.com/][b]デュベティカアウトレット[/b][/url], had gotten the famous designer Issey Miyake to create its uniform. It was a jacket made of rip-stop nylon with sleeves that could unzip to make it a vest. So Jobs called Miyake and asked him to design a vest for Apple,[url=http://duveticajacketsoutletjp.albirank.net/][b]デュベティカダウンジャケット[/b][/url], Jobs recalled, 'I came back with some samples and told everyone it would great if we would all wear these vests. Oh man,[url=http://duveticaonline.halod.com/][b]デュベチカ 通販[/b][/url], did I get booed off the stage. Everybody hated the idea.'"
Okay, so Apple-wide nylon vests might not have been a great idea. But Jobs apparently got stuck on the concept of having a uniform for himself. According to Isaacson, he wanted both the convenience of not having to pick out a new outfit each day,[url=http://duveticajacketssalejp.albirank.net/][b]デュベティカレディースダウンジャケット[/b][/url], and the "ability to convey a signature style." Jobs had become friends with Miyake,[url=http://duveticajacketswomenjp.albirank.net/][b]デュベチカ専売店[/b][/url], and the designer had a black turtleneck that had caught the Apple CEO's eye. He asked Miyake to make him some of them, and the designer sent him "like a hundred." Isaacson reports that Jobs kept them stacked in the closet, and just like that, the iconic look began.
Admittedly, Jobs's choice of outfits made him something of an iconoclast among Silicon Valley folks. (In 2010,[url=http://duveticajacketsjp.gengfl.com/][b]デュベチカ専売店[/b][/url], Fast Company even gently poked fun at him by creating a "Steve Jobs fashion timeline" graphic that showcased his identical outfits from 1998 through the present.) But then again, it was also odd that Jobs himself took the stage to demo new products,[url=http://duveticajacketssalejp.albirank.net/][b]デュベティカ 店舗[/b][/url], rather than handing the responsibility to one of the company's vice presidents. The outfit was just one more thing that set the tech titan apart. (See video below.)
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