iViu Technologies Launches Customer Experience App

iViu Technologies Launches Customer Experience App For WSS
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SOURCE iViu Technologies
Location-Aware App Pinpoints Customer Location, Even Indoors,[link widoczny dla zalogowanych], and Offers Real-Time Product Information to Drive Purchase Decisions; Engages Customers with Branded In-Store Experience
ANAHEIM, Calif.,[link widoczny dla zalogowanych], Nov. 16,[link widoczny dla zalogowanych], 2012 /PRNewswire/ --iViu Technologies, a location-based mobile media provider, today launched a customer experience mobile application with WSS, a leading Southern California retailer that offers a wide variety of footwear, clothing and accessories from all category-leading brands. With the location-aware iViu app, WSS will engage customers with real-time, personalized information on best sellers,[link widoczny dla zalogowanych], special offers and discounts, giveaways,[link widoczny dla zalogowanych], exclusive events, and customized push notifications for creating a compelling in-store customer experience.
The iViu app pinpoints a WSS customer location, even when indoors, and offers instantaneous, relevant product,[link widoczny dla zalogowanych], brand or in-store information. Through the app, WSS will deliver updates on promotions,[link widoczny dla zalogowanych], shopping tips,[link widoczny dla zalogowanych], photos, videos, special events, reviews and recommendations,[link widoczny dla zalogowanych], and other items that reflect its brand personality. In providing this value-added information to engage customers, WSS will strengthen brand loyalty while guiding customers closer to a purchasing decision.
"The iViu app reflects our brand and messaging in a way that resonates and connects with our customers, and the technology drives the type of relationship-building that generates strong word of mouth and loyalty. Thanks to iViu, we now have our own WSS mobile app with the latest technology and brand communication capability without having to build it ourselves," said Tony Oliver, Chief Operating Officer, at WSS. "By providing relevant information along with real-time notifications based on our customers preferences, we can deliver an engaging and personal experience that differentiates our brand from other retailers."
"With 58 stores and participation in hundreds of local community events each year, WSS will be a terrific example of the scalability and reach of our iViu application,[link widoczny dla zalogowanych]," said Chris Turner,[link widoczny dla zalogowanych], CEO of iViu Technologies. "Our location-aware system empowers retailers to communicate relevant, timely, actionable information to their customers and - in turn - lets them share that information with their social networks to drive much greater brand awareness and ultimately bottom-line revenues."
According to Turner, the iViu application is a universal, "gateway" application that connects users to multiple retailers,[link widoczny dla zalogowanych], while being customized to reflect each brand particular personality. To become an iViu Insider at WSS and other retail establishments, visit the Apple App Store or Android Play Store to download the application and learn more.
About WSS
WSS is a leading Southern California retailer founded in 1984. WSS (formerly Warehouse Shoe Sale) offers a wide variety of footwear, clothing, and accessories from all major brands. Participating in over 350 local events per year,[link widoczny dla zalogowanych], WSS is also committed to giving back to the community. Stay connected to WSS via our Website, Facebook and Twitter.
iViu Technologies is a location-aware system that empowers retailers to communicate relevant,[link widoczny dla zalogowanych], timely, actionable information that is tailored to the preferences and current location of consumers. Using their patented system and a location-based smartphone application, iViu connects a brand digital content with a consumer physical presence. iViu free app enables users tobecome "Information Insiders," receiving engaging content and promotions based on exact location and learned preferences as well as "Thought Leaders" with the ability to share observations with their social network. For retailers, iViu industry-first universal application ensures standard location policies and practices,[link widoczny dla zalogowanych], and can be designed to reflect their brand personality while deployed across multiple locations toensure a unified user experience.
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