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cheapbag214s
Joined: 27 Jun 2013
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Arriving in style for Zara Fashion launch in Austr |
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Arriving in fashion for Zara Fashion launch in Australia,[link widoczny dla zalogowanych]
"It has brought Sydney up in the world,[link widoczny dla zalogowanych]," said Vogue editor Kirsty Clements,[link widoczny dla zalogowanych], after conquering a line that spanned an entire city block.
Comedian Tim Ross and the wife Michelle Glew were one of the celebrity shoppers,[link widoczny dla zalogowanych], as was stylist Tiff Edwards who was obtaining some pieces for hunky boyfriend Adam Ashley Cooper.
Former David Jones CEO Mark McInnes made a surprise appearance,[link widoczny dla zalogowanych], presumably looking at the competition in the new role as leader of Premier Retail for Prier Investments LTD.
Spanish fashion chain Zara has already established to evolve its European style to suit Aussie tastes - and weather,[link widoczny dla zalogowanych].
Zara's chief communications officer Jesus Echevarria said the collections were selected to fit the climate and it would not be end-of-season stock remaining in the European season,[link widoczny dla zalogowanych].
"The global trend is colour,[link widoczny dla zalogowanych]," Mr Echevarria said. "[In Australia] this trend is adapted to the fabrics that are needed for the season that we have reached.
"In this market we wanted to be certain of the collection and have the right design team for the market,[link widoczny dla zalogowanych]."
Consequently,[link widoczny dla zalogowanych], bright colour dominates the shop,[link widoczny dla zalogowanych], with winter coats,[link widoczny dla zalogowanych], boyfriend blazers,[link widoczny dla zalogowanych], shoes and knit-wear lined up in blocks of red,[link widoczny dla zalogowanych], blue,[link widoczny dla zalogowanych], orange and yellow.
Zara is known for interpreting runway fashion trends and having copycat looks available in-store within three weeks,[link widoczny dla zalogowanych].
Items available incorporate a leopard print cardigan for $59.95,[link widoczny dla zalogowanych], sleeve cotton tops for $19.95 and jeans for $69.95. Mr Echevarria attributed Zara's success to concentrating on customer comments and being reactive to their comments. Store managers in Sydney will carry out a regular sales analysis and order new stock twice a week,[link widoczny dla zalogowanych], that will arrive from Spain within 48 hours.
The three-level store is situated at Westfield,[link widoczny dla zalogowanych], Pitt St Mall. A Melbourne store will open in June,[link widoczny dla zalogowanych], taking Zara's tally to a lot more than 1700 stores in 78 countries.
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Fri 8:38, 30 Aug 2013 |
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