It all started with My Adidas

It all started with My Adidas
Run-DMC / photo credit: Artista Records
Run-DMC,[link widoczny dla zalogowanych], a Hip Hop group composed of Joseph Run Simmons, Darryl McDaniels, and Jason Jay Mizell,[link widoczny dla zalogowanych], exploded into its fame in 1983 and knocked the world into new musical heights with their minimal hard-hitting beats,[link widoczny dla zalogowanych], aggressive rhymes, and fashion style. One of the most influential acts of all time not only stirred Hip Hop into a direction that inclined and presented itself to the mainstream world, but also introduced Hip Hop as a fashion statement.
During the time when Hip Hop was still establishing its identity,[link widoczny dla zalogowanych], musicians were continuously experimenting with its appearance. Acts at the time were unaware what direction Hip Hop would cultivate into, and ventured to form it into a Pop phenomenon instead of grounding it own identity. Disco and funkadelic styles were accompanying the image of Hip Hop on stage to fit the fashion of cultural and previous musical trends of the time. However, Run-DMC was determined to push their own style, dressing on stage how they would present themselves on the streets. Their belief to stay true with Hip Hop,[link widoczny dla zalogowanych], especially through their appearance helped kids identify with them. the shelltoe sneaker,[link widoczny dla zalogowanych], and also became an enormous influence in the sneaker culture. It all started with Run-DMC rocking their Adidas sneakers with no shoelaces, a trend that was picked up from a regulation in jail to prevent inmates from committing crimes or suicidal behaviors. Because of Run-DMC growing fame and influence to the youth with rocking no laces, the older population grew upset at Run-DMC for their support on the trend stereotypical references. As a response,[link widoczny dla zalogowanych], amateur musician and poet Dr. Gerald Deas recorded Sneakers a track that responded to the group fashion faux pas, criticizing them for their influence on the youth to imitate inmates. Run-DMC fired back with their own record hit,[link widoczny dla zalogowanych], Adidas that lyrically flipped the stereotype by making a positive statement of how the group travels with their Adidas sneakers,[link widoczny dla zalogowanych], expressing that and my Adidas do the illest things / We like to stomp out pimps with diamond rings / We slay all suckers who perpetrate / and lay down law from state to state. The track debunked stereotypes and made an example that black men can be raised in a corrupt area and grow to be successful without resorting to a life of crime.
Because of Run-DMC sneaker popularization and the added help of their hit single, Adidas Superstar sales soared up the charts in the 80s,[link widoczny dla zalogowanych], resulting the conservative German owners of Adidas to eventually sign Run-DMC with a clothing line of their own (complete with apparel and sneakers), plus a paid bonus of $1 million. My Adidas and the styles of Run-DMC revealed that Hip Hop was beyond a form of music and directed it into a lifestyle, helping to launch streetwear what it is today.
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