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Adidas Angry Birds Shoes with the accompanying the |
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Someone said, only of the fujian jinjiang shoes can support the central television station five sets of "sports channel". According to the statistics,[url=http://duveticapiumini.olimx.com/][b]Duvetica piumini[/b][/url], sounding in the jinjiang brand advertised a progressive by leaps and bounds over the years, 2000 years, has 16, 2001 to 33,[url=http://peutereyoutletitaliaonline.olimx.com/][b]Giubbotto Peuterey Uomo Jacket[/b][/url], 2002 to 36, 2003 has been up to 44. But, with the accompanying the sales myth but no corresponding growth, in addition to 1999 started playing advertising anta sports shoes beyond, Adidas Angry Birds Shoes the behind of the four years can hardly is with "breakout" way to grow and get on only three xing "step,". Thus, people basic can judge: "star advertising + CCTV" jinjiang routines met the ceiling.
In the wave of brand movement made, anta first in jinjiang sneakers playing brand symbol. In the development initial period, and other jinjiang enterprise, anta has been go the way of the production and business operation, capital constantly into all production processes,[url=http://rogerviviershoesforsale.webstarts.com/][b]roger vivier shoes[/b][/url], but in shaping brand is little investment, 1999, anta hired table tennis world champion kong linghui as a brand image spokesperson. Happened to, in the 2000 winter Olympic Games after won the world champion. 2000 to become "kong linghui years", therefore, anta star made brand sports a gun fired,[url=http://duveticamen.blogspot.com/][b]http://duveticamen.blogspot.com/[/b][/url], every success. Only after more than a year,[url=http://duveticaukoutlet.halod.com/][b]Duvetica Outlet[/b][/url], Anne step down the domestic sports shoes brand of sales of the NBA.
However, the merchant is not fully admit DingZhiZhong President advertising role. He told reporters: "at startup, chastened established with the sales network, and we are on subsistence. As a sports shoes, sports shoes production base of the jinjiang, most enterprise first go is the foreign market,[url=http://rogervivierheelssale.webstarts.com/][b]roger vivier heels sale online store[/b][/url], in other brand set out to foster domestic market, anta have established a complete marketing network, so anta brand with domestic similar enterprise than great competitive advantage." At the same time, he does not stress network conclusive effect: "now we temporarily lead,[url=http://discountnikesoccershoes.webmium.com/][b]Discount Nike Soccer Shoes[/b][/url], but competition is hard."
The DingZhiZhong such worries from city rivals, like, the step, adidas js wings shoes has many brother's g star such as the same advertising strategy: star endorsements and heavy bombardment. The so-called network is actually can share, because in the local sound of big agents so several, give them a little more goods can just let them not waste of resources. But the market competition in its so-called circumstances alter cases, creates the brand anta, touted as the world's largest shoes in the consumer market in China, in fact only two the well-known brand sports shoes, li ning binary and Nike, adidas and other international brands,[url=http://rogervivieronlinesale.olimx.com/][b]cheap roger vivier sale[/b][/url], brand new growth space is very large, and now will be an army is a wooden bridge, the results can be imagined.
Yuan yue asked told reporters: "in our famous brand value of shoes of market research, anta, binary, reebok sports brand in China the second group, Nike, li ning's in the first group. Anta are faced with the problem of low,[url=http://giuseppezanottichainsandals.olimx.com/][b]http://giuseppezanottichainsandals.olimx.com/[/b][/url], is consumer loyalty is only 12.4%; low; the main consumption ability linkage to small town inhabitants, consumption capability is not strong. Anta in high-end products with Nike can't compete in ZhongDiDuan products, and LiNingYou small part of competition. The second group of products and the first group of the gap with the third group in a big way, but the gap is small, so if in the market had no clear direction, the brand is likely to decline."DingZhiZhong also said current brand prestige is companies face very big problem. "Even if the quality of our products and international brand, but no difference in no way and respect or credibility they competition." DingZhiZhong in brand positioning and the brand reputation of confusion, also is the merchant and other jinjiang shoes production enterprise in the brand management confusion: how to continue to exercise brand?
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