A reprimand for Reebok-spun1

A reprimand for Reebok
Dita Sari doesn fit the corporate stereotype from the anti-globalization activist running naked through the barricades in the WTO, raving about anarchy and with death to capitalists. This 29-year-old Indonesian labor activist demeanor is gentle, almost schoolmarmish. When she speaks, she slathers the conversation with expressions like proletariat and class struggle, but in a tone of voice so demure it like hearing a nun read from Kapital.
Her room, attached to the offices from the labor union she heads, the 22,000-strong National Front for that Indonesian Workers Struggle (FNPBI), is furnished having a woven rattan sleeping mat, a CD player (she likes Enya), a worn-out Snoopy doll and piles of books everything from Kahlil Gibran to Danielle Steel to Fidel Castro in Crisis. It this mixture of the sweet and also the strident, the easy and the dead serious, which has helped to make Dita a brand-builder nightmare.
In January 2002, Dita was named a winner of the annual Reebok Human Rights Award for organizing Indonesian workers in to the country first independent union. She and three other women activists were invited to Salt Lake City to simply accept $50,[url=http://parajumpersoutletjackets.webmium.com/][b]parajumpers jackets[/b][/url],000 prizes at the hands of Robert Redford, Desmond Tutu, Kerry Kennedy Cuomo and Katie Holmes of Creek included in the cultural festivities accompanying the Winter Olympics. To Dita, this was big bucks. The typical Indonesian factory laborer would need to work with 69 years to earn $50,000 even though average life expectancy is only 67. But a week before she was scheduled to look the plane ticket had recently been booked Dita publicly declined the award.
How did this diminutive, soft-spoken woman wind up sucker-punching a company giant and it is human rights campaign? And why did she refuse the award of an eternity at the minimum, an award that could have given years of funding on her activism? It seems that Reebok failed to calculate just what Dita Sari means.
Reebok official reaction to Dita decision was terse. Inside a press release issued on Feb. 4, Reebok wrote: Sari, the Indonesian labor rights activist who had been among the four women scheduled to get the 2002 Reebok Human Rights Award,[url=http://giuseppezanottisneakerssale.webmium.com/][b]giuseppe zanotti men's sneakers for Sale[/b][/url], informed Reebok suddenly a week ago that they has withdrawn her acceptance of this year Award. Dita Sari has decided it would be inappropriate to accept an award from a corporation which is producing products globally. The in-between-the-lines jabs were not tough to spot. A fickle woman subject to sudden changes of heart, one who probably believes McNuggets have the effect of Under developed infant malnutrition and that Bill gates III in ASCII code adds up to 666. You get it: She one of them.
But Dita story isn't that simple. Born into a middle-class family where, she says, interesting ever happened,[url=http://monclerjackendeutschland.albirank.net/][b]Moncler Jacken Günstig online Deutschland Moncler Jacke Herren Outlet Shop[/b][/url], Dita went to the University of Indonesia in Jakarta with the aim of becoming a lawyer. She soon found herself on the other side of the law. At that time, foreign investment was extremely popular, drawn by Indonesia cheap labor pool and also the willingness of state security forces to take uncompromising action against workers who protested wage or safety violations. Reebok was one of many multinationals eager to seize the chance.
On July 8, 1996, Dita and some friends from the People Democratic Party (PRD), an unofficial left-wing organization highly critical of Suharto government, organized their biggest demonstration ever in Surabaya,[url=http://peutereyjacketsuppliers.webmium.com/][b]peuterey down jacket[/b][/url], Indonesia second-largest industrial center. 20 000 factory workers required wage raises, the right to organize freely and a halt to military intervention in labor disputes. The big event was broken up by army and marine personnel, and also the leaders were arrested. whacked people until they bled, then threw them in the back of trucks and took them to the police station, Dita said. She was charged with and the legitimate government under an archaic statute dating back to Dutch colonial days.
Dita laughing bitterly in hindsight recalled how she was certain she would soon launch. The year before she had led a strike on PT Reebok, a Reebok producer whose mostly female workers were being paid under $1.50 each day. The strike have been put down by the police, who beat and arrested Dita but quickly allow her to go. This time around, however, something even hotter was brewing. On July 27, mobs attacked the Jakarta headquarters of the Indonesian Democratic Party (PDI). At the time, the PDI was 1 of 2 officially permitted opposition parties, its leader the popular Megawati Sukarnoputri, now Indonesia president. Inside a classic divide-and-conquer move, the government accused the PRD of masterminding the attack, which left a lot more than 50 of Megawati followers dead, despite evidence that the military had in fact encouraged the rioters. The PRD was demonized by officials as a organization intent on overthrowing the government, and Dita charge was upgraded to carrying a maximum penalty of death.
Dita spent the initial few months of her incarceration as the only woman in a criminal facility. She said she survived the harsh conditions barely edible food, no blankets,[url=http://woolrichdeutschlandarcticparka.albirank.net/][b]Woolrich Parka Günstig outlet[/b][/url], no clocks, no radios, no reading materials and, for women, no maxi pads with the help of other inmates. prisoners had read about me within the papers. They'd this picture of me, not the same as average folks. She not set for narcotics, she not really a killer, she not a chicken stealer or perhaps a brawler. They brought me food during the night so I wouldn need to survive the rations.
Dita received a six-year sentence after her April 1997 trial, and was gone to live in a mixed-sex prison where she soon helped inmates organize a protest against meat and also the extortion and harassment of visitors. The protest culminated in the inmates setting fire to the prison and the guards stripping the ladies for their underwear and beating them 1 by 1. Dita was accused of inciting the riot and set under special guard. The only times she was allowed away from walls were for a 45-minute trip to her mother deathbed and a trip to the hospital after she contracted typhoid, an illness spread by fecal-oral contamination, from the prison food. Habibie, Suharto successor.
Dita explained that, given this history, her rejection of Reebok was far from sudden. said hello was for the Nobel prize, Dita recalled. ended up it was for Reebok. But nobody gave him the data because back then everyone who knew me was too disoriented,[url=http://monclerjacketsformenssale.albirank.net/][b]Cheap Moncler Jackets Womens Sale Moncler Jackets Mens Outlet[/b][/url], they were in hiding underground. There was nobody to arrange that Nobel kind of stuff. For which, anyway? Even my father was working very hard in internet marketing, saying,[url=http://wheretobuyrogerviviershoes.webmium.com/][b]http://wheretobuyrogerviviershoes.webmium.com/[/b][/url], Reebok really wants to provide you with $10,000, where your photo, where every part? I told him, be done with it, Papi.
Despite Dita seeming lack of interest, Reebok continued to keep its eye on her. In January 1999, after Dita cause had been acquired by Amnesty International and Human Rights Watch, Reebok CEO, Paul Fireman, wrote a letter to Habibie requesting Dita unconditional release from prison. Within an interview using the Asian Wall Street Journal, Fireman said, made it happen because Ms. Dita Sari imprisonment made it a hardship on Reebok to honor our resolve for respect a persons rights, including the to organize, from the nearly 30,000 workers in Indonesia who produce our footwear. The Indonesian workers who produce Reebok products cannot truly be free to organize and bargain collectively while their representatives are imprisoned or the subject of government harassment.
Dita laughs now at the reference to the letter, stating that Reebok knew full well what type of country it was operating in when it first opened its factories.
When Dita learned about a persons Rights Award in December 2001,[url=http://monclerjackendeutschland.albirank.net/][b]http://monclerjackendeutschland.albirank.net/[/b][/url], her first response was that they should take the money and divide it among Reebok workers and employ her time on the Salt Lake City podium to talk out against the company labor practices. events scheduled for the before the awards ceremony, she wrote to Reebok and declined. believed to Reebok, know how you treat your workers within the Third World. I know because I helped get them organized and carried out actions together. We know you once paid your workers just one dollar a day whenever your sneakers were selling for a hundred and that you rented the police to eliminate us. Understanding this, we're feeling that it isn appropriate for you to definitely place the lid on the wrongs you committed toward workers giving this kind of award.
Dita had a point. In the mid-1990s, as the anti-sweatshop campaign was blasting leader in the industry Nike because of its treatment of Third World workers, Reebok started to rebrand itself because the sneaker having a heart. In 1999 Reebok announced it might begin paying Indonesian workers 24.3 percent above the legal minimum wage. It also released a lengthy report by a consultancy firm that criticized conditions in Reebok-producing factories, promising improvements.
But despite all this, the contrast between Reebok corporate health and its Indonesian workers well-being has become more pronounced, not less. Paul Fireman is among the highest-paid corporate executives in the usa, earning an estimated $3.Two million in 2000. His house is worth approximately $12 million and his yacht, Solemates, another $35 million. (If he sold just the yacht and purchased a Honda 125cc motorbike, which is what Dita drives, he could pay his entire Indonesian workforce of 30,000 more than a year worth of wages.) And although Reebok had a few bad years within the its stock has gone up 400 percent since January 2000, as well as in 2001 it posted a 27 percent rise in net gain. Meanwhile, most Indonesian workers have observed a drop in their quality lifestyle. When Dita was arrested and beaten for leading a strike against Reebok, its workers were making around $36 a month. Description of how the making around $75, however the cost of basic goods has almost tripled. It doubtful that Paul Fireman can imagine, while taking in the sun's rays in the deck of his yacht, what it really would be like to pay half a day wages for a bottle of youngsters cough syrup.
Why Reebok want Dita Sari onboard its human rights campaign train is easy enough to answer: She creates good brand. She might not be Venus Williams, whose new endorsement contract with Reebok is reportedly worth $40 million over 5 years. But she adds a little bit of activist clout to Reebok competition against sweatshop villain Nike.
Why, though,[url=http://wheretobuyrogerviviershoes.webmium.com/][b]buy roger vivier shoes online[/b][/url], would Reebok give an award to somebody that showed no signs of wanting one? Did the organization not really know Dita track record on Reebok? It not talking. Maybe it has arrived at believe its own hype, or maybe it figured that simply like its thousands of Indonesian workers,[url=http://parajumpersoutletjackets.webmium.com/][b]parajumpers bear vest outlet Hampton Roads Technology Council[/b][/url], who stitch and glue sports footwear just because a under living wage is better than nothing, Dita Sari would be willing to play along for the prestige but for the money.
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