Toms Shoes expands 'buy one

Toms Shoes expands 'buy one,[link widoczny dla zalogowanych]
Last week he announced he'd be expanding into eye wear - a pair of fun and fashionable sunglasses sold to paying customers would underwrite prescription glasses or medical eye care for those in need.
And he doesn't want to stop there. "From this day forward,[link widoczny dla zalogowanych], Toms will no longer just be a shoe company, it will be a one-for-one company," Mycoskie says.
Toms Shoes cost from $44 to $98 and the new sunglasses will run $135 to $145.
"Of the nearly 284 million people in the world who are visually impaired,[link widoczny dla zalogowanych], almost 90 percent live in developing countries,[link widoczny dla zalogowanych]," the Toms website says,[link widoczny dla zalogowanych], in explaining the company's "one for one" model. "It's a vicious cycle - poverty and disease can lead to vision loss. And blindness and poor vision keep people trapped in poverty.
"More than 18 million children around the world suffer from blindness or impaired vision. Children who have trouble seeing are often unable to go to or succeed in school,[link widoczny dla zalogowanych], and have fewer chances to achieve a productive and successful life."
The medical aid will be administered through the Seva Foundation,[link widoczny dla zalogowanych], an international humanitarian organization.
Toms has become one of the highest-profile companies with what it calls a "one for one" model - in other words,[link widoczny dla zalogowanych], "buy one,[link widoczny dla zalogowanych], give one."
Warby Parker,[link widoczny dla zalogowanych], for example,[link widoczny dla zalogowanych], also uses a "Buy a Pair,[link widoczny dla zalogowanych], Give a Pair" model to provide free eyeglasses in the developing world. The cost of a pair of glasses to its paying customers is $95.
The concept of consumers buying something for themselves while making a charitable donation isn't entirely new. Public television and radio stations have offered recordings of popular programs or other "gifts" in exchange for making a donation to the station for many years. In 2007 the "One Laptop Per Child" project,[link widoczny dla zalogowanych], begun at MIT,[link widoczny dla zalogowanych], briefly offered a "buy one, give one" program. Donors could buy two of the innovative little laptops at $400,[link widoczny dla zalogowanych], one of which was then donated to a child in a developing country.
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