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cheapbag214s
Joined: 27 Jun 2013
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 Topshop tests Toronto market with Ossington Ave |
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Topshop tests Toronto market with Ossington Ave
The store at Ossington Ave. and Queen St. W. is growing an extra 800 square feet to house the Topshop collection,[link widoczny dla zalogowanych], which will include the retailer's well-priced main line and Unique Boutique, its designer collaboration label. Footwear and makeup round out the selection with menswear to follow at a later date.
"They contacted us about four to five months ago,[link widoczny dla zalogowanych], says Jonathan + Olivia owner Jackie O'Brien-Jones. "They liked what we were doing and it felt like a good fit for both of us."
Since opening two years ago, the ultra-cool Jonathan + Olivia has developed a following for its stock of such fashion-insider labels as Alexander Wang,[link widoczny dla zalogowanych], Isabel Marant and Surface To Air.
But will offering cheap fast fashion in the same store affect the sales of pricier designer merchandise,[link widoczny dla zalogowanych]?
O'Brien-Jones doesn't think so,[link widoczny dla zalogowanych].
"That's the way women shop now,[link widoczny dla zalogowanych], mixing a $20 t-shirt with a designer handbag or shoes," she says. "It's a one-stop shop for women."
For the past few years,[link widoczny dla zalogowanych], there has been much speculation about when Topshop would open in Canada. Philip Green, the chain's billionaire owner,[link widoczny dla zalogowanych], told the Star in 2009 that Topshop would launch within nine months.
Since then, rumors circulated that Topshop would be sold at the Bay.
Selling a sampling of their collection in Jonathan + Olivia follows a tactic the UK retailer employed before entering the American market,[link widoczny dla zalogowanych].
Before opening its splashy, multi-leveled store in Manhattan in 2009,[link widoczny dla zalogowanych], Topshop gave New Yorkers a taste of its cheap-and-chic merch by selling a portion of its vast collections in Opening Ceremony - a hipster store in Soho, not unlike Jonathan + Olivia.
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