Skechers settles over ads for its slimming shoes N

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Skechers has agreed to pay a $40 million settlement after the Federal Trade Commission and 45 attorneys general nationwide - including California's - accused the shoe company of falsely advertising the weight loss and health benefits of its "toning" shoe lines,[url=http://monclerjackasverige.albirank.net/][b]Billigt Moncler Jacka[/b][/url], the FTC announced Wednesday.
The consumer protection agency said the company's false claims of "shape up while you walk" and "get in shape without setting foot in a gym" misled consumers into believing that purchasing shoes from the Shape-Up,[url=http://rogervivierflatsonline.albirank.net/][b]Roger Vivier Flats Online[/b][/url], Tone-Up and Resistance Runner lines would help them lose weight and tone their bodies.
The shoe company,[url=http://parajumpersoutletitalia.albirank.net/][b]parajumpers outlet italia parajumpers Parka Piumini online shop abbigliamento[/b][/url], which first launched its Shape-Up line in April 2009, has made close to $1 billion in sales from its fitness shoes, according to the Federal Trade Commission. The shoes retailed at about $100 a pair, and the Resistance Runner,[url=http://woolricharcticparkaherenoutlet.olimx.com/][b]Woolrich Arctic Parka[/b][/url], Toner and Tone-Up models sold for $60 to $100 a pair in mid-2010.
The Manhattan Beach-based company (Los Angeles County) ran a lucrative advertising campaign for the fitness lines, recruiting celebrities such as , and to sing its praises. The company also ran ads with an endorsement from a chiropractor who was actually married to one of the company's marketing executives and had conducted a "study" on the shoes on the company's dime, according to the Federal Trade Commission.
"The FTC's message,[url=http://billigtmonclerdunjackastockholmrea.olimx.com/][b]Moncler Dunjacka Stockholm Rea[/b][/url], for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims,[url=http://billigeparajumpersjackendamen.albirank.net/][b]parajumpers long bear herren[/b][/url]," said , director of the commission's ,[url=http://woolrichswedense.albirank.net/][b]woolrich online shop[/b][/url], in a statement.
The settlement puts to rest the investigations run by the attorneys general of 44 states and the District of Columbia. As part of the settlement, the states will receive a total of $5 million, with California getting $290,[url=http://cheapnikemercurialvaporsoccercleats.webmium.com/][b]http://cheapnikemercurialvaporsoccercleats.webmium.com/[/b][/url],000,[url=http://parajumpersoutletitalia.albirank.net/][b]parajumpers Parka[/b][/url], according to Attorney General Kamala Harris.
In a news release, Skechers Chief Financial Officer denied the allegations and defended the company's advertising campaign, saying that the company only settled to avoid the costs of a lengthy legal proceeding.
"This settlement will dispose once and for all of the regulatory and class action proceedings,[url=http://rogervivierflatsonline.albirank.net/][b]Roger Vivier Online Store[/b][/url]," he said. "While we believe we could have prevailed in each of these cases, to do so would have imposed an unreasonable burden on the company, regardless of the outcome."
Consumers are eligible for a partial refund in the settlement, and can submit claims on the Federal Trade Commission website.
At the Skechers store near Union Square in San Francisco, customers said they thought the settlement was a little far-fetched and that most people understand when advertising exaggerates the effects of a product.
"It's not the shoes, it's the person that has to run,[url=http://cheapnikemercurialvaporsoccercleats.webmium.com/][b]2013 cheap nike mercurial vapor soccer cleats for sale[/b][/url], has to exercise," said ,[url=http://woolricharcticparkaherenoutlet.olimx.com/][b]Woolrich Arctic Parka Heren Outlet[/b][/url], 56, who was visiting from Quebec. "You can think for yourself. It's (the advertising) just to get attention."
, 50, said she owned a white pair of Shape-Ups and had bought her daughter a black pair. Even though the Bandon,[url=http://duveticapiuminiitalia.webmium.com/][b]Duvetica Piumini Italia Outlet Shop[/b][/url], Ore.,[url=http://duveticaaustraliaoutlet.halod.com/][b]http://duveticaaustraliaoutlet.halod.com/[/b][/url], resident said she could feel a difference in her legs and backside after wearing them, she knew they weren't going to make her lose weight and the only way to do that was to exercise, with or without the Shape-Ups.相关的主题文章：

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