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'Pop Up Video' returns after 10 years-spun5
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Post 'Pop Up Video' returns after 10 years-spun5
'Pop Up Video' returns after 10 years
New episodes of Pop Up Video will hit Canadian airwaves next week after a decade-long hiatus,[link widoczny dla zalogowanych], and creator Woody Thompson says there's one artist he was particularly keen to tackle.
"I think Rhianna has already established a big impact on people being interested in music videos again,[link widoczny dla zalogowanych]," Thompson said inside a recent telephone interview from La.
Thompson's enthusiasm is clear because he talks about the return of Appear Video,[link widoczny dla zalogowanych], which he made up of Tad Low in 1996. Noted for its unique make of trivia and snark,[link widoczny dla zalogowanych], the show featured hit videos adorned with comic booklike bubbles containing obscure factoids concerning the making of the clips and the musicians who starred inside them.
The creative format proved a winning one: Pop Up Video aired 209 episodes from 1996-2002.
Towards the end of its run,[link widoczny dla zalogowanych], however,[link widoczny dla zalogowanych], the Internet was beginning to drastically alter the way music was consumed. Instantly available online,[link widoczny dla zalogowanych], music videos - this type of huge TV draw in the '80s - were no longer destination viewing.
Some artists began to tailor their videos for computer screens,[link widoczny dla zalogowanych], while many music TV stations shifted their focus.
However when VH1 called Thompson about new episodes,[link widoczny dla zalogowanych], the Gaga factor,[link widoczny dla zalogowanych], plus 10 years of unpopped videos,[link widoczny dla zalogowanych], proved too tempting to face up to.
Thompson - that has produced many other shows throughout his time away from Pop Up Video - says he's been gratified by viewer response in the United States,[link widoczny dla zalogowanych], where new episodes are already airing.
"There have been a lot of nostalgic people who knew what it was who're commenting that they've kind of been put back in this place 10 years ago,[link widoczny dla zalogowanych]," he explained.
"(People) get put into this zone they can't get free from. . They would like to alter the channel but they can't plus they suddenly are sitting through a Jordan Knight video that they never might have watched, and before they are fully aware it they're on the Sheryl Crow video that they never might have watched."
When he started work on the new version, however, there were several obstacles. Thompson had relocated from Ny to La. the voice and attitude (my spouse and i had) toward music videos . fans to "pop" their very own videos. The tool is not yet obtainable in Canada,[link widoczny dla zalogowanych], but fans here may use other interactive components in the official Pop Up Video Facebook page.
One of the main draws of the revamped version will no doubt be the new material,[link widoczny dla zalogowanych].
Upcoming episodes (60 have been ordered) are set to feature Justin Bieber,[link widoczny dla zalogowanych], Bruno Mars and also the Black Eyed Peas. The brand new team also had use of rap videos,[link widoczny dla zalogowanych], which Thompson says weren't played on VH1 throughout the show's last incarnation.
Plus,[link widoczny dla zalogowanych], says Thompson,[link widoczny dla zalogowanych], reality show musicians created by programs such as The american idol show and Making the Band proved fruitful fodder.
"It's not just a show you watch to be introduced to new music,[link widoczny dla zalogowanych]," he said of Pop Up Video. "The point of this show is to take videos that have been played in to the ground and that were big hits and produce them back to life and enhance them for possibly a new audience or even the same audience who loves them."
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