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The fact of the matter [url=http://www.achbanker.com/home.php]hollister[/url] is that your website needs more visitors and more sales. It doesn't matter whether you are a one-man band or employ hundreds of people; the issue is still the same. How do you increase your sales and boost your turnover?
This is where it pays to speak to a web marketing agency that will review your current marketing plan (if you have one!) and suggest ways [url=http://www.rtnagel.com/airjordan.php]jordan pas cher[/url] in which this can be improved. Now, it is [url=http://www.sandvikfw.net/shopuk.php]hollister sale[/url] easy to be cynical about this but you literally cannot afford to dismiss this advice especially if you want to remain in business.
A [url=http://www.jordanpascherofficiel.com]air jordan[/url] digital agency can advise on all matters related to online marketing (but should do so without the hard sell) and have experience of working with a variety of tools and in many different industries. They are [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] likely to know what would and wouldn't work for you.
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Defining your customer base is one of several strategies which include:
- Writing for customers and not your business. Make sure that your content contains the words 'I' and 'you' rather than 'we'. Talk to them and engage them in a conversation.
- Sell benefits rather than features. Emphasise the advantages of buying from you. Do not drone [url=http://www.1855sacramento.com/woolrich.php]woolrich bologna[/url] on about the company history and what awards you have won. Remember: your customers will be asking themselves 'what's in it for me' as they view your site.
- Establish trust and credibility by including product reviews and customer testimonials. Include case studies if [url=http://www.davidhabchy.com]barbour outlet[/url] appropriate.
- Place clear calls to action at strategic areas of the page and direct your customers to these.
- Place the most information 'above the fold'. In other words, ensure that what you want your customers to see [url=http://www.thehygienerevolution.com/barbour.php]barbour paris[/url] is high up the page. The most important information is always at the top.
- Have a good balance between images and content. If you sell products then include photos or videos and accompany these with a short text description.
And, ensure that your site can be used by all groups of people including those with a disability.
Review these at intervals and make adjustments based on the results.
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