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ertry03sn08
Joined: 06 May 2013
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Anya Hindmarch announces record year |
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Anya Hindmarch announces record year,[link widoczny dla zalogowanych]
Anya Hindmarch,[link widoczny dla zalogowanych], the eponymous luxury handbag and accessories business, ended the 2010 financial year with global sales of 35 million. In addition, the brand showed sales growth of 20% in the UK alone. This was based upon strong collections, the launch of a 'Core' range, an improved website and a new bespoke store.
Over the next 12 months, UK business is expected to be further boosted by a new advertising campaign, starring the 18yearold British minisupermodel, Edie Campbell, and the opening of 11 new stores.
The brand reported significant 2010 growth of 17% in worldwide franchise operations,[link widoczny dla zalogowanych], with strong performances in Asia, particularly Japan, where there are 22 Anya Hindmarch stores. The wholesale operation also reported increasing sales.
There are currently a total of 54 Anya Hindmarch stores worldwide, a number that will increase within the next few weeks, with the opening of the new flagship in Aoyama, Tokyo. A further flagship, designed as a 'concept' store, is planned for New York.
''It's a very exciting time for the brand,[link widoczny dla zalogowanych]," Anya Hindmarch said. "We have a strong growth strategy and we are in a position to further establish ourselves as a key British luxury brand operating on a global scale."
One of the country's most successful and hardworking luxury goods businesswomen,[link widoczny dla zalogowanych], Hindmarch began her business with less than 1,000 at the age of 18. She opened her first store in London, in 1993. She is renowned for her involvement in charities and projects including 'I'm Not a Plastic Bag' (to reduce the use of plastic carriers), a tote which became a global sellout; 'Be a Bag'; a collaboration with British Airways; and a fashion collaboration with Barbour. She has designed the Vanity Fair 'Oscars Goodie Bag' for the last three years, and,[link widoczny dla zalogowanych], this year, is creating the BAFTA goodie bag for the first time.
She won the Designer Brand of the Year at the British Fashion Awards in 2007. She was awarded the MBE in 2009 and was nominated as one of the 25 most influential people by the British Fashion Council's press committee power list.
She will launch her autumn/winter 2011 collection at New York Fashion Week in a few days' time, and will follow that with a chic presentation entitled 'The Hindmarch House of Intrigue' at London Fashion Week.
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Tue 7:15, 16 Jul 2013 |
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