how can we think it's OK that Popovich did

. The pervasive appeal of this logic should not come as a surprise. We live in a winner-take-all sports culture where great athletes from Dan Marino to Karl Malone are more likely to be mocked for never winning a championship than celebrated for their unreal skills and accomplishments. Regular-season greatness means nothing. Anything less than a title means you're a loser. And in this type of world, a regular-season game featuring Tim Duncan and LeBron James, two of the top five players of the post-Jordan era, only has meaning in the context of playoff-seeding implications and the effects on championship aspirations. But there's a dangerous precedent being set. If Michael Jordan, often seen as the cartoonish embodiment of sports' win-at-all-costs mentality, didn't practice strategic benching,[link widoczny dla zalogowanych], how can we think it's OK that Popovich did? I don't know if Duncan,[link widoczny dla zalogowanych], Parker, and Ginobli had any say in whether or not they would play against the Heat, but I'd like to believe they wanted to be on the court. That's the type

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